The popularity of 16 mm movies was immediate resulting in a chain of Kodak processing laboratories throughout the world. The Kodascope projector & the Cine-Kodak camera, with a tripod included cost a very expensive $335.00. The average  person couldn't afford the package, considering a basic new Ford automobile cost $550.00 in 1923.  Kodak was originally going to use  a 17.5 gauge, pioneered by the  French Pathe Company, which was  half of  35mm,  but  16  mm was finally  chosen because of safety reasons, since 35 mm was on a nitratestock, making it  flammable  & dangerous for home use. Kodak chose the uneven 16 mm, to discourage the cutting  of 16 mm film from the unstable 35 mm stock.  After discussions with researchers from Victor &  Bell & Howell, Kodak decided that 16 mm should be made only on a safety based stock called acetate. An important  decision Eastman Kodak made to promote the newly available 16 mm film  format, was to not only agree to process film in their own cameras, but film shot on rival cameras. 

Bell & Howell, a company formed in 1907, by theatre projectionists Donald J. Bell and Albert S. Howell, on a investment of $5.000, making 35 mm equipment for the theatre industry, moves into the non-theatrical field in 1922  when the company works on perfecting a 16mm projector & camera introduced in  late July, the "Filmo 57" 16mm projector. Throughout the 1940s, 1950s and 1960s, Bell & Howell was the leader in film equipment. 

 The Victor Animatograph company, founded in 1910 by Alexander F. Victor. Victor was always interested in developing film equipment for non-theatrical use, actually introduced a 35mm home movie projector and camera called the Animatograph in 1914.  Then got involved with the 28 mm film gauge in 1918, and a 28 mm home movie outfit called the Victor Home Cinema in 1919 and finally in August 1923 was the 3rd company to get into the 16mm Home movie market, with it's "Victor" 16 mm model. 

1924 

Formed in 1924 by William Beach Cook. Kodak begins operating THE  KODASCOPE LIBRARIES in the spring of 1925, around various parts of the country in regional offices and local camera stores. An early precursor to the video tape rental  store, Kodak leased negatives of fine grain prints from a variety of Hollywood producers and  made stunning amber and sepia tinted prints for rental purposes. If a person wanted to join the library, there was a fee of $25 which was refunded when the customer decided to end the service. All the features used for Kodascope prints were professionally edited and ran no longer than 5 reels, shorts and cartoons were generally unedited. During the years the Kodascope Libraries are in business, over 700 films are listed in the catalogs,  including the shorts of  Larry Semon, Charlie Chase, Laurel & Hardy, Felix the Cat cartoons, Fleischer's Out Inkwell series, & Charlie Chaplin comedies. Many of the great features of the 1920's could be rented including  

With increasing demand from Kodascope Library members to make 16 mm films available for sale, Kodak bows to pressure, and introduces Kodak Cinegraph 16mm films for both sale & rental In May 1927. When first introduced a 100 ft film cost $7.50 and a 400 ft. film cost $30.00, by the late 30's the prices actually  decreased, with a 100 ft. film at $5.00 and a 400 ft. film at   $20.00.                      

NEW ERA FILMS a 35 mm religious film distributor formed in 1916 becomes  IDEAL PICTURES CORP.  in 1927 & discovers the newly popular 16 mm market. By the early 1940's it is the largest 16 mm distributor in America, a position it held till the early 1960's when FILMS INC  takes the throne.  NEW ERA FILMS a 35 mm religious film distributor formed in 1916 becomes  IDEAL PICTURES CORP.  in 1927 & discovers the newly popular 16 mm market. By the early 1940's it was the largest 16 mm distributor in America, a position it held till the early 1960's when  FILMS INC took the throne.

Color film becomes a reality for amateur cinematographers with the introduction of  16mm Kodacolor. Kodak bought the rights to the old Keller-Dorian process in 1925 and spent most of three years developing it. Initially the Model B Cine Kodak was the only camera in which Kodacolor could be used, but a short-lived Kodacolor version of the Model A appeared more than a year later at the end of 1929.